Luv Ka The End

Rating : 7/10
Release Date : 6th May, 2011
Time : ~120 minutes
Director : Bumpy ; Writer : Ashish Patil; Music : Ram Sampath
Starring : Shraddha Kapoor, Taaha Shah, Jannat Zubair Rahmani

After a long time saw a youth film which got its lingo, tonality just right. It didn’t sound wannabe, the characters were endearing, it was fresh, peppy, touched on taboo topics and will possibly appeal to those who either belong to the well heeled youth or aspire to.



Rhea (Shraddha Kapoor) finds out that her boyfriend, Luv (Taaha), the man she was about to entrust her virginity to on her 18th birthday, is a total Casanova. She now wants to get even. Joining her in her admirable quest are her best friends, the well rounded, spunky Jugs and the vacuous, looks obsessed Sonia and an unlikely ally, the nerdy Kartikeyan. Helping Luv in his quest are his friends, the plump, women obsessed, Gollu, who’s throwing a party where only women wearing mini skirts will be allowed and Timmy, who’s so much into his looks / exercise that he talks to his biceps.

Other interesting characters include Karthikeyan’s brother, who’s choice of password will linger in memory for long. Rhea’s Dadi, who’s choice of language lingers in Rhea’s parents memory for longer. The precocious Minty, Rhea’s younger sister, who’s negotiation skills will put bankers to shame. And Sonia’s mom, who’s trying desperately to be with it.

The entire film spans a period of less than 24 hours, keeps it very tight, has some interesting twists and doesn’t have a dull moment. The girl’s attempt to buy drinks, the BBC concept, the conceptualisation of Rhea’s revenge, the diva’s (Natasha & her gang) vs the ordinary (Rhea & her gang), all provide great entertainment.



The background score, the bright colours, the jokes (Jugs has some of the best lines), the banter, the well etched characters, the songs, the slickness…all combine to give us an interesting viewing experience. The acting is very good as well. Shraddha, while not being the hottest thing on legs, manages to look convincing as the vulnerable girl next door. Taaha looks every inch the slick charmer. Each one fits the bill as if they were made for this part.

Kudo’s to Y Films in being able to pull this off. Its not easy to get it just right, its quite a fine line. They made us laugh, they made us cheer, they made us care. Its said ‘Hell hath no fury like a woman scorned’. Basis this film, it seems safe to say ‘Hell Hath no fury like a woman who’s been two timed’ !